Some of the largest events in the world are turning to mobile event apps to enhance the attendee experience, often creating amazing results. It doesn’t matter what size the event, however, because with mobile marketing you can create experiences that compete with the big names.
With the convenience and flexibility that technology has offered consumers over the last generation, we expect our experiences to be personalized. And the event space is no exception. Your event is competing to deliver these expectations, so don’t get left behind!
There are endless ways to use mobile event apps to satisfy your attendees’ desires.
Give your attendees control of their own experience
The reality is, one size does not fit all. In fact, 70% of people expect a personalized experience. Attendees want to feel empowered to take control of their own day – be able to pick and choose what they want to see and do.
Using an event app, you can curate your schedule before the event – and allow your attendees to customize their own agenda. They can save their schedule right on the app, so they never have to worry about missing a favorite speaker or activity.
Make networking easy
Events are inherently social. Attendees know that when they attend an event, they are likely going to meet a lot of like-minded people. A mobile event app is a great way to break the ice and get attendees talking.
These apps help to enhance the guest experience by enabling and nurturing attendee interactions. Guests can introduce themselves within their app profile, share information through the app and see which attendees they share similar interests with. Event apps create a delightful social network – just for your event.
Engage your attendees in meaningful ways
75% of brands don’t know what engagement means, yet are measuring ‘it’. What does engagement mean to you for your event? It is one of the most important aspects when it comes to the lasting success of your event; it builds trust in your brand, generates true excitement and creates an emotional connection from your attendees.
Event apps help you engage attendees in every step of their experience. You can share important event details or last-minute changes with them using real-time push notifications. By offering multiple directions of communication, guests can ask you questions, receive answers and join in conversations – attendees will leave your event feeling like they got so much more out of it than expected.
Build event excitement
Leading up to your event, you can build up the excitement and anticipation for your attendees through your event app. If you share some cool information with them before the event, they will be sure to tell their friends about it.
What you share with your attendees before your event goes a long way in creating ‘buzz’, so promote some exclusive offers, videos, announcements or insights into the buildup of the event day. Simply allowing attendees to interact with each other before the event will create natural excitement for your guests, too.
Gain insights and customer feedback
Listening to your customers is the easiest and most reliable way to ensure that you keep on improving future events. 70% of companies that deliver best in class customer experience use customer feedback. This shouldn’t come as a surprise but it can be difficult to gain these insights using the traditional post-event emails.
With a mobile event app, you can communicate directly with your attendees and post short polls and surveys that are far more likely to get answered when they pop up right to their mobile device. You don’t have to wait until the event is over either – you can ask questions and get the feedback to improve on-site operations right then and there.
Provide sponsorship opportunities
I don’t need to tell you how important sponsors are for your event – they can be the difference between the financial success of your event or taking a loss. Event apps provide a fantastic outlet for your sponsors to shine.
Sponsors can interact with attendees by sending real-time updates to keep them in the know. Push-notification features allow you and your partners to inform attendees of exclusive promotions and giveaways as well as personalized offers based on their demographics.
Be a leader in your industry
Mobile event apps are a hot topic right now and being among the first wave to adopt this technology will distinguish you from your competition. Your event will stand out from the rest and will identify you as a leader in your industry.
Don’t overlook the importance of first adopter advantage, especially if many of your attendees are millennials – if they love to try new things and are expecting new technology to enhance their event experience. Consider your event values and ask yourself why a custom event app would be great for your event and attendees.
One thing is for sure: event apps are the future of events and for good reason – it’s a win-win for you and your attendees. This technology is helping event organizers create better event experiences. If you’re interested in learning more about creating a mobile event app for your next event, check out the GoEventus Event App. Here you’ll find details, screenshots, and features that might be right for your event!